Four Season Hotel in Guangzhou Thesis Proposal Example | Topics and Well Written Essays - 3750 words

Four Season Hotel in Guangzhou - Thesis Proposal Example This list should be alphabetized and stapled to the back of the proposal form. (You should not attach copies of the publications). Â  The Research Context/background: In this research study, the main focus is on the hidden rationales that affect the service quality and customer loyalty and their relation. This research would try to explain the theory of service quality and customer loyalty. Â  The significance of Study: The aim of this research is to study the relationship between service quality and customer’s loyalty. This is key to increase the loyalty of customers. Service quality and customer loyalty are directly proportional to each other. The greater the quality of service, greater would be the loyalty of the customer to the brand. Â  Theoretical Framework: Service Quality and Loyalty of Customer are key variables of this study. This study envisages identifying the role of service quality in formulating a strategy to attain customer’s loyalty. Â  In the past, many similar research studies have been conducted in hotel and hospitality industry. These studies also tried to unearth the hidden rationales behind the service quality. No study specific to food and beverages department of Four Seasons Hotel, Guangzhou, China has yet been conducted. So, this research study is different than other research studies in many aspects. This study would shed light on the working of an American hotel chain in a highly competitive market like China. Following are some main points derived from a literature review of similar research studies.