CREATING A NARRATED BOOK TRAILER

CREATING A NARRATED BOOK TRAILER I wanted a book trailer to promote my third picture book, Silly Frilly Grandma Tillie, illustrated There were two books I consulted before undertaking the creation of the trailer: Katie Daviss ebook, â€Å"How to Promote Your Children’s Book† and Darcy Pattison’s ebook, â€Å"The Book Trailer Manual†. My goal wasn’t to replicate the text of the story in the trailer, but to give viewers a feel for the characters and the plot in a very short space of time- an oral summary. The publisher’s blurb for the book was a helpful starting point but it was directed to adults. My script needed to be more child friendly and shorter. Both Davis and Pattison recommend keeping trailers to a minute or less; Pattison says images should not be on screen for more than five seconds. The final (I thought) version of the script read like a mini-movie- for each â€Å"scene† was a visual image (one of Anne Jewett’s fabulous illustrations), followed For those who are technologically challenged, like me, the website lynda.com is a good source for tutorials on using iMovie and Garage Band- a month of lessons was well worth the twenty-five dollar fee. Recording voiceovers in GarageBand is relatively simple- follow a few steps and controls will appear with record, play and rewind functions that operate like any standard recording device. Though the editing options on GarageBand are much more detailed, even a non-techie like me could easily shorten or remove sections of audio clips. The greater challenge was getting my voice right. Writing each line of script on a notecard and taping the notecard to the top of my screen was helpful, as were underlining the words I wanted to emphasize and indicating whether my voice should rise or lower at the end of a line (professional voice artists definitely deserve respect). Despite all this work, when the audio was incorporated into iMovie, there was a major problem- my audio still took up too much space. I eliminated some sound effects and some spoken lines. To more easily match the length of the narration with the corresponding image, I recorded the voiceovers directly in iMovie. This again was simple to do- select the microphone image and click on the record button. There is a three second delay until the recording begins. Repeating the first word of my line several times during this delay helped eliminate awkward pauses and throat clearing noises when I began speaking. The process of creating a narrated book trailer for the first time took many hours, but it was well worth the effort. I learned how to make podcasts, how to edit video clips, how to combine images and sound. Trust me, if I can do it, you can too! You can view the trailer on my website at www.laurieajacobs.com

Definition of Contradictory Premises

Definition of Contradictory Premises Contradictory premises involve an  argument (generally considered a logical fallacy) that draws a conclusion from inconsistent or incompatible premises. Essentially, a proposition is contradictory when it asserts and denies the same thing. Examples and Observations of Contradictory Premises Here’s an example of Contradictory Premises: If God can do anything, can He make a stone so heavy that He won’t be able to lift it?Of course, she replied promptly.But if He can do anything, He can lift the stone, I pointed out.Yeah, she said thoughtfully. Well, then I guess He can’t make the stone.But He can do anything, I reminded her.She scratched her pretty, empty head. I’m all confused, she admitted.Of course you are. Because when the premises of an argument contradict each other, there can be no argument. If there is an irresistible force, there can be no immovable object. If there is an immovable object, there can be no irresistible force. Get it?Tell me more of this keen stuff, she said eagerly.(Max Shulman, The Many Loves of Dobie Gillis. Doubleday, 1951)It is . . . sometimes difficult to distinguish between real and apparent incompatible premises. For example, a father who is trying to convince his child that no one should be trusted is obviously making an exception of himself. If he really were making incompatible claims (since you should trust no one, and you should trust me), no rational conclusion could or should be drawn by the child. However, the incompatible premises are only apparent; the father has carelessly overstated the first premise. If he had said, Dont trust most people or Trust very few people, or Dont trust anyone except me, he would have had no trouble avoiding the contradiction.(T. Edward Damer, Attacking Faulty Reasoning: A Practical Guide to Fallacy-Free Arguments, 6th ed. Wadsworth, 2008) To say that lying is justified must, according to the rational principle enshrined in the categorical imperative, be to say that everyone is justified in lying. But the implication of this is that the distinction between lying and telling the truth is no longer valid. If lying is universalized (i.e., if everyone ought to lie becomes a universal maxim of action), then the whole rationale for lying disappears because nobody will consider that any response might be truthful. Such a [maxim] is self-contradictory, since it negates the distinction between lying and truth-telling. Lying can exist only if we expect to hear the truth; if we expect to be told lies, the motive for lying disappears. To identify lying as ethical, then, is to be inconsistent. It is to try to sustain two contradictory premises (everyone ought to lie and everyone ought to tell the truth) and is therefore not rational.(Sally E. Talbot, Partial Reason: Critical and Constructive Transformations of Ethics and Epistemolo gy. Greenwood, 2000) Contradictory Premises in Mental Logic Unlike the standard logic of textbooks, people draw no conclusions from contradictory premisessuch premise sets cannot qualify as assumptions. No one ordinarily would assume a contradictory set of premises, but would see such as absurd. (David P. OBrien, Mental Logic and Irrationality: We Can Put a Man on the Moon, So Why Cant We Solve These Logical Reasoning Problems. Mental Logic, ed. by Martin D. S. Braine and David P. OBrien. Lawrence Erlbaum, 1998)In standard logic an argument is valid as long as there is no assignment of truth values to its atomic propositions such that the premises taken conjunctively are true and the conclusion is false; thus any argument with contradictory premises is valid. In mental logic, nothing could be inferred in such a situation except that some assumption is wrong, and the schemas are not applied to premises unless the premises are accepted. (David P. OBrien, Finding Logic in Human Reasoning Requires Looking in the Right Places. Perspectives on Thin king and Reasoning, ed. by Stephen E. Newstead and Jonathan St.B. T. Evans. Lawrence Erlbaum, 1995) Also Known As: Incompatible Premises

Analysis essay- see instruction Essay Example | Topics and Well Written Essays - 500 words

Analysis - see instruction - Essay Example In today’s economy, those that pursue agriculture, mining, medicine, and teaching are the best placed when it comes to getting a job. The article also adds that those who majored in physics or chemistry have very high chances of securing themselves jobs. For those who pursue either social science or architecture, possibilities of getting a job are close to nil. Researchers at Georgetown University found out that the numbers of unemployed graduates with majors in education, nursing, and chemistry were at a minimum (Ehrenfreund 2015). The recession is blamed for contributing to the high numbers of unemployed architects as it led to the collapse of construction and housing sectors(Ehrenfreund 2015). Social scientists often depend on governments and non-governmental organizations that, unfortunately, saw their profits plummet(Ehrenfreund 2015). Still, those who went to college, whether they pursued a social science or architecture, are more likely to get a job than those who did not go to college at all. The article states that about 18 percent of all youths with only a high school education were unemployed. Current college graduates are having an easier time finding a job while compared to experienced workers who only have a diploma 9.9 percent of whom are presently out of work(Ehrenfreund 2015). Initially, an individual with work experience and a diploma only was better than a college graduate. Currently, the job market is shifting from manufacturing to service industry(Ehrenfreund 2015). Emphasisis now put on technology which means that people taking physics and chemistry are better placed than those who take social sciences. The article states that while those who take architecture may have some difficulties finding a job while compared to their counterparts in education, when they do get a job, nonetheless, they make substantial amounts of money. The article shows the shift in

Is Childhood Discipline Effective Research Paper

Is Childhood Discipline Effective - Research Paper Example The essay would hereby initially trace the historical background of using corporal punishment, particularly smacking, as a tool for childhood discipline. In addition, the discourse would present a general overview of different positions or contentions on the issue of smacking as the most effective technique for childhood discipline. Finally, the concluding portion would highlight the crucial points discussed and present a speculation and recommendation on the most effective tool for childhood discipline in the future. Relevant History and Background The roots of corporal punishment could be traced from the earliest published article in a periodical, the San Francisco Call, dated March 23, 1893 entitled â€Å"Slap or Spank?: School Punishment Query in Alameda† where the School Board of Alameda supposedly sought to determine the manner by which parents would agree and stipulate the kind of chastisement to be used to discipline the children (corpun.com 1). At that time, the conte nts of the article generated different reactions and responses from school administrators, teacher and parents; with the final recommendation that â€Å"the general verdict of all those seen is to the effect that the spanking process is far superior to the regulation strap method, but all concurred in saying that the best way of all in such matters was to leave it entirely with the teachers, who should be kept within bounds regarding the severity of the punishment inflicted by rules laid down by the Board of Education† (corpun.com 1). Suffice it to say that even at the earliest published article on corporal punishment through spanking or smacking, the issue was elicited diverse and conflicting arguments. Some parents averred that they do not want their children to be spanked at all. Other parents support smacking on prescribed areas of the body, but never on the face. And still, surprisingly, one parent remarked that â€Å"’taken across the knee and spanked, by all me ans. That's the old way, and I have found it very efficient.’ And the obedience of the little ones clustered about her was good evidence of the truth of the statement† (corpun.com 1). These diverse reactions have evolved through centuries and until contemporary times, smacking continues to be a controversial issue. In current times, Gershoff and Larzelere disclosed that, â€Å"corporal punishment remains a widely used discipline technique in most American families, but it has also been a subject of controversy within the child development and psychological communities† (par. 1). The controversial nature is clearly depicted from the contradictory arguments advocated by parents, to wit: â€Å"The consultation document issued this month by the Department of Health on the physical punishment of children states clearly that ‘many parents would welcome support in learning effective measures of disciplining their child which do not involve physical punishmentâ₠¬â„¢ while adding that ‘there may still be occasions when parents †¦ may consider it appropriate to discipline a child through physical punishment’† (Waterston 261). In this regard, parents, social workers, health professionals and policymakers all provide different perspectives on the subject of corporal punishme

Wilhelm Maximilian Wundt Essay Example | Topics and Well Written Essays - 2000 words

Wilhelm Maximilian Wundt - Essay Example 852). In 1879, he founded the Institute for Experimental Psychology in Leipzig, where he concentrated on experimental psychology (Kling & Riggs, 1971, p. 1) and developed a methodology that sought to develop more accurate data for testing mental activities. He is primarily responsible for moving the subject of psychology out of the realm of philosophy and into the venue of experimental or modern scientific method. He accomplished this by focusing on the physiological aspects of experimentation and how they related to the mind. The purpose of this paper is, having providing a brief biography and contextual frame of reference, to discuss the contemporaneous environment surrounding the development of some of Wundt's theories, to review the contribution of those theories to the subject and practice of Psychology in general, and to provide a personal statement of opinion on some of Wundt's theories. Of all the possible environmental contributors to Wundt's theoretical development, there are two that will be mentioned here. The first is the philosophical environment of the day in regards to psychological study, and the second is the laboratory environment at Leipzig. Wundt did not develop his ideas in a vacuum. He was heavily influenced by John Stuart Mill's "System of Logic," from which he often quoted (Schmidgen, 2003, p. 469). No doubt as part of his training, he would have studied both logic and philosophy, and Brown, et al., maintain that he was drawn toward idealism while opposing sensationalism (1996, p. 852). It is interesting to consider the difficulty of bridging from a philosophical approach to the scientific method when studying psychology. In Wundt's day, the mind was perceived in terms of the soul and introspection was the primary means of investigating those aspects of human understanding. Wundt did not accept the notion that self observation was effective; in applying his scientific approach, he believed that psychological study required a trained observer, and that observer needed to be performing those observations in a controlled environment while investigating a properly limited question. Thus, by taking the study of the mind out of the philosophical and into the practical, Wundt introduced a radical new perspective. The second environmental influence of note is his time spent in the laboratory at Leipzig where he actually performed many of his experiments. In one such experiment, he would use a pendulum or analog clock and have his subjects report "the time that coincided with some other event such as the ringing of a bell" (Carlson, Hogendoorn, & Verstraten, 2006, p. 1406). In this way, he was able to use empirical data to quantify the difference between those with fast responses and those with slow ones. Based upon those observations, he could draw conclusions about the way the mind processed

Threats Of The Film Industry

Threats Of The Film Industry The main threat for the film industry now-a-days is PIRACY. Where hackers sell the duplicate CDs and DVDs. Online piracy has also come into action and every illegal download cost to the film industry is huge. It is obvious that people get attracted to the internet as it is free. Online piracy is could impact the film industry losing up to $460m (275 million pounds) annually according to leading motion picture studios and distributors report. Technology is playing a key role where things became more easy and simple. A recent report estimated around 144,000 films is downloaded every day across the world. The main piracy is done with the help of camcorders in the theatres. The recent box office hit AVATAR was the most grossing film in the cinema industry as well as the most pirated film. AVATAR was downloaded 500,000 times in its first two days in theatres and almost 1 million times in first week of release. (www.torrentfreak.com ) To prevent this threat for film industry government is taking necessary steps with the FEDERATION AGAINST COPYRIGHT THEFT (FACT) . It was established in 1983. The primary purpose of FACT is to prevent the UKs film and broadcasting industry from being infringed. FACT closely works with UK police, HM Revenue Customs, UK border agency, Serious and organised crime agency and the other agencies. FACT assess, analyse and report the threats. It plays a key role in ensuring that the awareness is created among people about the growing piracy. FACT works in three key areas: Online Piracy This focuses on distribution of illegal films. Prevention of recordings in theatres Over 90% of piracy is originated from copy recorded in theatres. Hard goods piracy http://www.guardian.co.uk/business/2003/oct/21/film.filmnews http://www.fact-uk.org.uk/site/about/index.htm Question 2: SWOT ANALYSIS: SWOT is a tool which is used to evaluate Strengths, Weaknesses, Opportunities and Threats of an organisation. Strengths and Weaknesses are considered to be internal factors of the organisation and Opportunities and Threats are considered to be external factors. This method identifies internal and external factors which are favourable or unfavourable in achieving an objective. http://en.wikipedia.org/wiki/SWOT_analysis INTRODUCTION OF IKEA: IKEA (Ingvar Kampard Elmtard Agunnaryd) was founded in 1943 by a 17 year old Ingvar Kampard in Sweden. He grew up in a farm called Elmtaryd in a village called Agunnaryd. IKEA comprises of initials of the founders name and the place where he grew up. In 1920s Kampard started selling match boxes to his neighbours by buying them in bulk at Stockholm and reselling them at very low cost. It later expanded by selling flower seeds, Christmas tree decorations, pencils and pens. In 1940s he discovered furniture designs with self assembling concept and now IKEA is the worlds largest furniture company which is famous for its flat-pack designs at low prices. It is sells Accessories, bathroom and kitchen items. IKEA has also actively participated and has partnerships with social and environmental projects. http://www.ikea.com/ms/en_US/about_ikea/the_ikea_way/history/2000.html http://en.wikipedia.org/wiki/Ikea SWOT OF IKEA OF IKEA HELPING TO DEVELOP SUSTAINABILITY: IKEAs business strategy is based on sustainability and environmental design. To attain its goal of sustainability IKEA has launched a new business plan which combine social, economic and environmental issues. SWOT analysis will help IKEA to reach its objectives by identifying and evaluating Strengths and Weaknesses which are within the control of IKEA like production, marketing, finance, human resources areas of the organisation. Opportunities and Threats which are out of control of IKEA like social, economical, political, technological, environmental issues outside the industry. If IKEA is able to create opportunities by countering the threats and by addressing its weaknesses with the help of its strengths then it will achieve the goal of sustainability. http://www.ikea.com/webapp/wcs/stores/servlet/DisplayPage?layout=memberOffersstoreId=7langId=-20catalogId=10103localStore=12003 http://www.thetimes100.co.uk/case-studyswot-analysis-sustainable-business-planning110-368-3.php STRENGTHS OF IKEA: Any aspect which adds value to product is considered to be a strength of the business. IKEAs Strengths are as follows, Its vision to provide better life for its customers and employees. Its promising global brand value and range worldwide. Its strong concept of providing wide range of products at low prices. IKEA has strong customer confidence level to buy IKEA products from any store. IKEA extracts chemicals and substances which are harmful to the environment and people. IKEA is completely against child labour and also keep an eye on its suppliers to avoid child labour by doing frequent visits without information. IKEA is working together with UNICEF to save the children and provide them with education and better future. IKEA has introduced an IKEA FAMILY CARD which benefits its customers with which they get discounts on the products like furniture, mobile phones and also reductions in restaurants. As a member of FAMILY CARD customers can save up to 60% on mobile phones purchase and get offers in restaurants like free Tea and coffee. This range of offers and products in IKEA makes customers visit them again and again. WEAKNESSES OF IKEA: http://www.clik2complaints.co.uk/Ori-others/ikea3.htm http://www.thetimes100.co.uk/case-studyswot-analysis-sustainable-business-planning110-368-5.php Any organisation should identify and acknowledge its weaknesses will improve the product or service of the company. This also helps the organisation to set objectives and create new strategies. IKEAs Weaknesses includes, IKEAs concept of offering low price products should be balanced with its quality. It should constantly concentrate on quality in every step of production. It should always differentiate its products from its competitors. Its global business makes it difficult to control quality and standards worldwide. It should always try to keep good relation with its stakeholders and consumers which again is a difficult task because of its size and scale. There are complaints from the customers that their orders include items which are not necessary for them. Items of wrong material, size and fabric are delivered to the customers. A poor customer services and improper staff coordination. The complaints from customers are spoil the reputation of the company. IKEA has to concentrate on improving its services by appointing right staff in right place. Orders need to be taken with all the specifications and confirmed by the customer before delivering the order. OPPORTUNITIES OF IKEA: Opportunities arise with the strengths of the company. IKEA focuses on environmental based business. IKEA educates its customers to support recycling and reusing of the products and also aims that recycled products are not used in developing a new product. IKEA wants to give its customer a sustainable life. Advantages of Opportunities of IKEA through its sustainability, The demand for greener products which do not harm the environment is growing. Demand for products with low price is growing because of the current financial conditions. Customers prefer trading in cheaper price. Being sustainable is IKEAs image which helps to keep good relationship with stakeholders, consumers and press. IKEA sources the products from countries like China, India and Pakistan which enables IKEA to offer products at competitive prices. IKEA plays a major role in supporting for charities like world wildlife fund and UNICEF. IKEAs aim to reduce energy use and carbon footprints and use more renewable energy has a growing demand. THREATS OF IKEA: For any organisation, competitors and new entrants to the market are the main threats. Threats are always external like political changes, environmental and economical. IKEA can use a particular strength and overcome the threat. There are many other companies in the same market and IKEA should try to attract the customers with special offers and reduced prices when compared to others. IKEA should make better use of technology and resources to gain economies of scale which gives them competitive edge and also enables to offer products at lower prices and puts barriers for new entrants entering the market. IKEAs biggest strength is offering products at cheaper prices which create strong customer base in tough financial times and depressed retail market. Its products are also famous in the market for its good quality among the higher budget markets. CONCLUSION: IKEAs strengths offering products at low prices, impressive designs and use of technology and resources can counteract any weakness or threat and create opportunities in the market. IKEA belief in doing good business makes it a sustainable business in creating better everyday life for its customers and employees. Question 3: IKEA TO FULFILL SOCIAL RESPONSIBILITY IKEA took part in several projects for development of society. Most of the projects were related to children welfare. In association with UNICEF, IKEA initiated child rights program in India. The aim of this project was to prevent child labour by addressing root causes like poverty and illiteracy. IKEA also supported UNICEF in emergency programmes like earthquake in Pakistan and 2004 Tsunami affected countries like India, Pakistan, Sri Lanka and Maldives. IKEA supported UNICEF in providing immediate needs like food, bowls, sleeping bags, towels and bed sheets. It also took initiative for earthquake affected children in providing quality education and safe drinking water. Nearly 10,000 earthquake-affected boys and girls between 6-11 ages were benefited with education and hygienic facilities. These are some social activities of IKEA as a global brand and have good command on social responsibilities. In addition, IKEA also actively participates in addressing environmental issues as a responsibility. It believes in creating healthy society. As part of this it encourages its customers to support them for recycling or reusing the used products. It pays attention on less usage of water and carbon footprints. IKEA can continue its partnership with UNICEF and try to help whenever needed. It can show its concern in every possible and fulfil its social responsibility http://www.unicef.org/corporate_partners/index_25092.html TASK 2: Question 1: INTRODUCTION: Charles Lazarus is the founder of ToysRUs. In 1948, he turned his dream of creating children oriented business into reality. He started a baby furniture store, Childrens bargain town in Washington. On public demand he started selling toys. The first toy that he started selling was cradle gym. Later he expanded to tricycles, books and other toys. After 10 years, Charles opened his own store in a supermarket model which helped the customers to pick products of there own choice. In 1980, he opened his second store and named it as ToysRUs which attracted parents and kids. In 1984, the company began to expand internationally. It started opening the stores in countries like Singapore and Canada. Later more than 700 stores were opened in 33 countries outside United States. The company branched out into childrens clothing business and opened the first store in Paramus, New Jersey and Brooklyn, New York named KidsRUs. Although it closed its branches in 2003, it still remained committed to app arel business and continues selling designer and private label boys and girls clothing through BabiesRUs stores. http://www2.toysrus.com/about/ourHistory.cfm

JHCP STOCK ANALYSIS REPORT :: essays research papers

JHCP CO. STOCK ANALYSIS REPORT   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dear Investor: New York City, NY. Based J. Holla Cell phone CO. is rapidly emerging as one of America’s most respected manufacturers and distributors of precision made cell phone products. Low cost cell phones for application in business, commercial, and consumers cell phone markets nationwide. JHCP is posting exceptional revenue gains while implementing a host of new and refined core strategies that have successfully eliminated over $ 9 million in corporate debt, dramatically improved efficiencies and set the stage for accelerated growth and earning well into the future. Since its inception, JHCP has gained impressive market share in a high demand industry. For ten consecutive years the market for cell phone has grown at an unprecedented rate of 50% per season. With no signs of slowing down, industry analysts predict this trend will continue through the current year and gain further momentum. With high volume capacity and a wide range of mainstream products. JHCP is positioned at the fore-front of this burgeoning market. INVESTMENT ANALYSIS JHCP is in excellent financial health, with a solid balance sheet and strong and growing cash flow. Equipped with an established and expanding customer base and a full complement of precision cell phone products, JHCP is ideally positioned to capitalize on the surging nationwide demand for cost effective cell products. The company’s current growth program through the year of 2009 is expected to dramatically boost corporate revenues and earnings and make JHCP into a powerful national cell phone manufacturer and provider. Based on the company’s impressive reported growth rate over the past twenty months and current expansion campaign, J. Holla Cell phone (OTCBB: JHCP) is considered one of the top emerging growth issues for 2003. RECENT NEWS Recently a second export shipment of cell phones to the Caribbean which completes a 600,000 round order. Our efforts to expand are paying off. REASONS TO BUY THIS STOCK 1.  Ã‚  Ã‚  Ã‚  Ã‚  JHCP strongly positioned in multi-billion dollar national market for cost effective technology. 2.  Ã‚  Ã‚  Ã‚  Ã‚  JHCP emerging as one of the well recognized and respected manufacturers and distributors of high precision, low cost cell phone products.